Imagine walking into a store which carries all the things you purchase every day and that you had ownership in that store. It was your store. And the employees were polite, happy and helpful because they genuinely cared about helping you because their livelihood depended on it because they also owned part of the store. They had a vested interest in making the store a good place to shop and seeing that it was successful, just like you because all of you together had ownership in the business.
Now imagine that all of the products came from suppliers and manufacturers which had been vetted and met specific criteria showing that they were socially and environmentally responsible businesses and produced products that had been independently tested and rated to be the safest products on the market for humans and the environment.